Modern social media is a flexible way of creating, exchanging and sharing ideas in different formats using the computer and mobile devices via the Internet. Basically, it is a mean to accomplish the communication based activities along with the permission of user created multimedia contents. This mode of interaction is more dependent on web based technologies and being used substantially by individuals, communities and business organizations.  Where as traditional media has a very restrict approach. It lacks in terms of usability, quality, reachability and responsiveness. But this traditional mean of communication is serving us for a long and still has a huge market because a lot of global communities still want to intact with this way only. Mostly it is region and culture specific so its scope is very limited. But as far as modern media is concerned, there are millions of software downloads if one does not suit you can pick another one. 

They both are discussed and compared according to their features:- Potential aspect for business firmsTraditional media is a source of involvement which makes the use of one way communication only, so, for outsourcing the brand identity it is restricted in a specific range, whereas the other one makes the use of its multichannel base, to target the large number of users. PresenceThe Story telling format is the core of traditional media, means they serve everything before you in a static manner in the form of the story only. It narrates the present scenario of politics, inventions, society, etc. And the other one is very different from it because It has no time limit and you can find the updates about anything along with the dynamic multimedia contents. Integration of user reactionSocial media builds a relationship with the customers and has the potential to turn the potential audience into customer because it can develop a sense of trust into them.

Your reaction matters a lot it is saved and considered. They allow users to share their experience means users can share, comment and like the information they are going through, whereas it is not possible in case of another one.  In terms of usabilityIn terms of usability as well, traditional media has a very restricted user and reader base and the other one is global in approach. It allows you to access anything from anywhere right from your mobile device or computer.  AdaptabilityModern social media is very flexible in approach so all new changes are welcomed here and it is a simple task to integrate and implement new strategies. In case of traditional, it is resistant to the new changes because it is quite complex to put every idea into action. EffectsModest social media accomplish everything in real-time as it is based on the Internet. It creates the two-way communication process to keep the users engage, whereas traditional media is based on the one way of broadcasting information.  The distinction between these two modes of communication can be better understood by considering the example. Earlier, when there were very few resources for connecting to people, we used to send the letters to dear ones but it has been replaced by emails today. So along with the changes in the technology everything is getting changed and various software downloads and Android app are the output of them and which are being used by a large number of people to access the information in the way users want. 

It is best to advertise to your exact demographic, it is more powerful because you can target your exact demographic. A Top Online Marketing Agency Can Help You Reach People Based On:Email Lists: They can run custom ads to your email database. If you have the email addresses of previous leads or customers, say hello to repeat sales and new referrals. This is called as retargeting.Demographics: Run advertisements to people based on interests and online behaviors on social media. Target specific ages, income levels, locations, and much more.Website Visitors: Add retargeting pixels to your site and advertise to recent visitors of website. It’s worthwhile to consider that only 1-2% of visitors convert on their first visit Vibratory Tub Finishing Machine. Use retargeting to increase your conversion rate.Get fast results with your social media advertising:A top online marketing agency expedites your results. You can instantly reach out people. Generate followers, engagement, and web traffic fast. The more ad dollars you are able to provide, the more people can be reached. As you reach more and more people, you open up the door for further awareness, traffic and saless.